Laughter is the best cosmetic…

In 1976, co-founders & former models Jean & Jane Ford opened a quirky San Francisco makeup boutique. This is where they introduced their fast & fabulous beauty solutions and made customers laugh out loud with their “beauty locker room” banter. The twin sisters’ motto was…“Makeup doesn’t have to be serious to look good!” Their unique approach to beauty was an instant hit and helped make Benefit one of the world’s most beloved makeup brands.

BROW BAR: 1-2-3 Gorgeous, our 3-step custom brow mapping technique is the key to brow success.

It’s designed by the brow experts at Benefit to give the right brow shape

“Makeup doesn’t have to be serious to look good!”