In 1989, BCBG Max Azria was born. Name for the French phrase “bon chic, bon genre”, a Parisian slang meaning good style, good attitude, the company is a true combination of European sophistication and American spirit. Always on the forefront of fashion, the BCBGMAXAZRIA woman is known for her fashion sense and style. 

She is an avid shopper who appreciates clothes that are elegant as well as wearable. Her confidence is apparent in her attitude and distinct flair for fashion.