United Color of Benetton is listed with the first international brands that were introduced to the Lebanese market in the early 80’s. New Trends decided to take on the challenge in 2006 and have a fresh start, with a view to give back United Color of Benetton its prestigious image and positioning within the Lebanese market.

United Colors of Benetton is a clothing brand renowned worldwide for its colors, knitwear expertise and social commitment. A blend of Italian style and global research, UCB collection present on trend, quality outfits, in the respect of the environment and with the goal of creating a brighter future for all humans.