Serge Lutens created his own brand of perfumes in 2000. In a few years, the label imposes its singularity in the landscape of the world perfumery. 

Far from the standardized speeches delivering the perfume like a cooking recipe, Serge Lutens chooses to let another voice express itself: that of emotion. More than a list of ingredients, or a clever olfactory pyramid, isn't perfume above all the story of each one, a memory that we have sheltered since childhood that it is up to us to find?