It takes a village to create a Diesel campaign. Specifically, the village of Breganze, Italy, home of Diesel HQ, where hundreds of staff members star in the Fall 2023 shoot inspired by children’s puzzle games.

 

Diesel’s Fall 2023 campaign is an irreverent, adults-only play on classic children’s puzzle books in which characters and objects are hidden within densely packed, wildly imaginative scenes all over the world. Instead of following a single cartoonish character on his travels and travails, we discover many who inhabit the land of Diesel as envisioned by Creative Director Glenn Martens, Art Director Chris Simmonds and Photographer Johnny Dufort.