IRO, a Paris based fashion brand, was founded by brothers Laurent and Arik Bitton in 2005. 

Inspired by fashionable women from their inner circle of friends, they decided to create a clothing line that had a distinct vintage feel, while mirroring a nonchalant, easy chic style. By combining great craftsmanship, attention to detail, and the finest materials, the IRO collection found its unique voice within the fashion world. In 2006, the first IRO store opened its doors in Paris' famous Saint Germain des Près district. IRO has over 15 stores worldwide today, showcasing both men and women’s ready to wear accessories, footwear, and small leather goods. 

2014 marked IRO’s global expansion, as the brand opened its stores in Los Angeles, New York, London, Munich and Copenhagen.